Technology Named Leading Factor That Influences Americans' Dream Car: Poll (Video)

The article discusses how Americans' ideal cars are a reflection of their individualism and personal aspirations.

Technology Named Leading Factor That Influences Americans' Dream Car: Poll (Video)


According to a recent survey, the Aston Martin DB5 is America's favorite movie car.

The Ford Mustang GT 390 of 'Bullitt,' was a close second to the Mini Cooper from "The Italian Job."

The top five was rounded off by the futuristic DeLorean DMC-12 of 'Back to the Future,' and the iconic Ecto-1 in 'Ghostbusters.'

A survey of 2,000 Americans found that more than half (53%) of respondents had a specific dream car, and 33% have held this desire since they were teenagers.

What exactly is a dream car?

OnePoll conducted the survey on behalf of Carvana and found that the technology (26%) is the most important factor in determining people's ideal car.

The respondents' preferences for their dream cars were also influenced by the following factors: performance (25%), safety (25%), reliability (23%), and emotional appeal (20%).

31 percent of respondents said they preferred electric engines over gasoline engines (27%) and hybrid alternatives (21%)

The survey found that among the most desired dream car models the BMW M4 (17%) was the winner, followed by the Tesla Model S (16%) and Mercedes-Benz S-Class (16%). Chevrolet Corvette (14%), Ford Mustang (14%) were also in the top five.

Style-wise, SUVs (29%) are the most popular, followed by sports cars (14%), luxury cars (17%), and SUVs.

The respondents' top three comfort features were climate control (30%). Leather or premium upholstery (30%). And a built-in GPS system (29%)

Brian Boyd is the senior vice president for inventory at Carvana.

The use of technology and customer-centric approaches has made it easier than ever to obtain one's dream vehicle.

Black was the color of choice for 22%. White was second with 16%, followed by red (13%).

The dream car is so highly regarded that 39% of respondents are happy just by thinking about it.

Many respondents went the extra mile to name their dream cars. Around 46% of respondents with dream cars had given them a name. Popular names included Bluebell (14%), Black Beauty (13%) and Baby (12%).

Six out of ten Americans would prefer to own their dream vehicle than their dream home.

The average American is willing to spend different amounts for their dream car. 43 percent of Americans would pay more than $100k for their dream vehicle.

Boyd stated that the connection between Americans and their dream cars begins long before they drive up to the driveway. We see many people taking proactive steps to realize their dream cars. They seek advice, create budget plans and conduct extensive research using the digital tools available. Americans' love affair with their dream cars extends beyond transportation. The dream is nurtured from teenage years and is a source for joy. It also reflects personal identity.

Many participants have taken the first steps towards buying their dream cars. Three out of ten participants who are interested in a particular car sought advice from experts or car enthusiasts, and an equal number made budget plans for saving money to buy their dream car.

Top 7 Factors that Influence People's Choice of Dream Car

Technology - 26%

Performance (e.g. acceleration, handling) - 25% acceleration, handling) - 25%

Safety Features - 25%

Reliability – 23%

Emotional appeal (20%) (e.g. childhood dreams, sentimental values)

Fuel efficiency- 20%

Comfort - 20%

Top 10 Movie Cars People Would Want to Drive

Aston Martin DB5 - 12%

Ford Mustang GT 390 from "Bullitt" - 11%

Mini Cooper from "The Italian Job" - 10%

DeLorean DMC-12 - Back to the Future - 8%

Ecto-1 from "Ghostbusters" - 8%

Pontiac Trans Am - 'Smokey and the Bandit - 7%

Batmobile from "Batman" - 6%

Chevrolet Camaro from "Transformers" - 6%

Ferrari 250 GT California Spyder - "Ferris Bueller's Day Off" - 5%

Dodge Charger from "The Fast and the Furious" - 4%

Dodge Charger from Dukes of Hazzard (2% off)

Chitty Chitty Bang Bang - 2%


BMW M4 – 17%

Tesla Model S - 16%

Mercedes-Benz S-Class - 16%

Chevrolet Corvette - 14%

Ford Mustang - 14%

Survey Methodology

Carvana commissioned this random double-opt in survey of 2,000 Americans between May 18, 2023 and May 23, 2103 OnePoll conducted the survey. Its team members are all members of the Market Research Society and corporate members of both the American Association for Public Opinion Research and the European Society for Opinion and Marketing Research.

This article was originally published here. It has been republished by permission.