Disney to Close Star Wars Hotel That Opened in Florida Last Year
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LOS ANGELES, Calif. (Reuters) – Walt Disney Co. will close its immersive Star Wars luxury hotel in Orlando, Florida, this September. The media giant is cutting costs across its entertainment and park businesses.
Disney did not give a reason for the closure of the "Star Wars: Galactic Starcruiser", a two-night hotel and experience. The hotel opened with great fanfare in Walt Disney World's March 2022.
Disney's Chief executive Bob Iger announced that in February, the company would cut costs by $5.5 billion to turn its streaming TV business into a profitable one.
Star Wars fans complained about the high cost of the Starcruiser. Bookings start at $4,800 per two guests.
Price included two nights and two days in one of the 100 Starcruiser cabins. Also included was galactic food and drinks, as well as a trip to Batuu (the "Star Wars" world inside Disney World).
The 100 rooms on site represent less than 0.5% Disney's total room inventory.
Disney announced on Thursday it would cancel plans to build an almost $1 billion corporate campus, due in part to "changing business circumstances" in the midst of a fight with Republican Governor. Ron DeSantis.
Disney's spokesman stated that the Starcrusier was "praised and recognized by our guests for setting a high bar for innovation and interactive entertainment."
The spokesperson stated that "we will use what we have learned to create new experiences for our guests and fans."