Club Mahindra Launches First NFT Collection to Discover India

The collection, inspired by the likes of Pablo Picasso, Vincent van Gogh, Leonardo Da Vinci, Edvard Munch, Katsushika Hokusai, and Rabindranath Tagore will show select Club Mahindra resorts in iconic art styles

Club Mahindra Launches First NFT Collection to Discover India

Club Mahindra announced the launch its first ever limited edition non-fungible Tokens. The collection will consist of 25 AI-generated, digital artworks that are inspired by the works of global masters. It will allow users to explore India through digital art.

As digital collectibles, and blockchain technology are evolving in India NFTs enable us to provide an immersive experience for our customers. These artistic interpretations of resort images blend the worlds art and travel. We hope that these visuals will inspire our guests to create an immersive experience beyond the norm. These images are meant to capture the imagination and increase the anticipation of guests and encourage them to embark on an unforgettable vacation," says Pratik Mazumder Chief Marketing Officer at Mahindra Holidays and Resorts India Ltd.

Each NFT will be priced between Rs 10,000 to 12,000, and each one will have its own story. Mahindra Holidays & Resorts has partnered TreasurePACK in order to offer these digital collectibles.

The collection will feature select Club Mahindra Resorts, in the iconic styles of artists such as Pablo Picasso, Vincent van Gogh and Leonardo Da Vinci. It also includes Katsushika and RabindranathTagore.

Offer is available to both members and non-members. The limited edition collection comes with a free 2-night/3-day voucher for Club Mahindra resorts.

MHRIL currently has 102 resorts in India and abroad, 33 timeshare destinations, and nine spa resorts spread across Finland, Sweden, and Spain, through its subsidiary Holiday Club Resorts Oy, Finland.