Balenciaga Displays Restraint in First Fashion Show Since Child Ad Backlash
Creative designer Demna aims to reset the brand's image after consumer protests. He is known for his avant-garde designs, and he plans to bring that same aesthetic to the new line. The collection will be full of surprises, and Demna hopes that it will change the way people think about the brand.
PARIS--Demna, Balenciaga's creative director, presented a more measured fashion show on Sunday to try and turn the page on the consumer outrage that has engulfed them over their brand's recent shows.
portrayal of children in its ads
The show, Demna’s first since the scandal broke, was hailed by company executives as a crucial moment in the company's attempt to rebuild its image. The show was held under the Louvre pyramid in Paris. It showed a different side of Demna, whose German-born father is from Georgia.